Current Portfolio
Video Series
*Created, produced and starred in.
Beyond Black Friday
This twelve episode docu-series followed three ecommerce brands as they prepared for the holidays and beyond. This multi-channel campaign including an in-person AMA event with the cast and won an American Business Award for Marketing Campaign of the Year 2018.
Ready, Set, Grow
This two season video series focused on the marketing strategies of over a dozen ecommerce brands spanning the United States and United Kingdom.
Blogging
Klaviyo
I spent 3.5 years blogging at Klaviyo on all things ecommerce marketing. Our audience loved this data backed post.
Medium
Catch my musings over on Medium. Might I recommend, “Struggles of a Meta-Marketer and Finding the Content Club”
Long-form Content & Community Work
This comprehensive video course covers all the ins and outs of getting started with SMS marketing for ecommerce brands.
This site is a resource for those looking to find inspiration and education around how to build out their SMS marketing strategy.
In response to the impacts of COVID-19 this job board was created to help the ecommerce community get back to work.
Email Strategy Teardowns
Each teardown takes a look at the marketing strategy behind some of your favorite consumer brands. Currently over 18,000 views on SlideShare.
Events
Beyond Black Friday: Live AMA Panel
To wrap our docu-series campaign, I organized, promoted and hosted an AMA panel meet up in LA with cast members and local ecommerce merchants.
Klaviyo Workshops
I ran social media and community engagement for the 2018 Klaviyo Workshop tour in cities like LA, Chicago and San Francisco.
Klaviyo:BOS (‘18 & ‘19)
I supported the creation and execution of Klaviyo's annual user conference, Klaviyo:BOS. I oversaw speaker selection, social media, community engagement, interviews, and more. In two years the conference went from 300 attendees to more than 600.